If a single picture can speak a thousand words, imagine what a three minute video might do. In a time where the internet and social media sites are the mainstream conveyance for information around the world, the importance of any growing company to have web-based marketing capabilities is all the more crucial.
Consumers and audiences everywhere are pushing the ‘play’ button as an alternative to spending time reading endless text. Giving them that option greatly increases your ability to hold their attention long enough to make the necessary impact. Taking the step toward video marketing has profoundly proven to expand branding and credibility.
Benefits of Online Video
Search engines like Google actively seek out relevant sites with video to push higher in their search results. and don’t forget Youtube. By having a video, you are including yourself in the second largest search engine.
In September 2011, ComScore, a digital analytics company, reported that 85% of the United States watched video online during that month. Who would pass up that kind of audience to promote their business?
￼Great first impression
Your site is likely the first impression you make on your customers. Video allows you to make the best impression possible by visually and vocally appealing to them in a more personal manner than text alone could allow.