West Trek Tours offers a variety of tours for budget travellers to British Columbia. The company focuses on serving the needs of Vancouver’s sizeable international student market — many of whom rely on advisors and staff within their schools to assist with tour planning.
West Trek needed a way to engage staff at the city’s many private colleges and turn them into enthusiastic fans of the company’s tours, offers and experiences.
NakedLens produced a compelling promotional video that introduces viewers to the stunning views and experiences students can look forward to, while educating them about the West Trek advantage and the many ways to book your tour.
Outcome: The video was shown at tradeshows, company sponsored events and during partnership presentations to new partners, resulting in an increase in the number of new partners and improved sales volume through the school agents.