Playland at the PNE is a summer destination of choice for young people throughout the Lower Mainland of BC. The theme park offers thrilling rides for guests of all ages with a family-friendly focus.
NakedLens produced a series of promotional videos for the attractions most popular rides, taking viewers through the ride experience with Playland’s lovable mascot, KC Bear as their guide. Steady, professionally framed shots give the viewer the experience of being there, on the ride alongside KC.
Outcome: The videos were broadcast on Youtube as part of the promotional effort for the attraction’s seasonal contest, whose theme for the year was “Where is KC Bear”, encouraging strong positive response and increasing overall contest results. Viewers engaged in conversation about their favourite rides, and began posting their own ride videos, starting a viral customer-generated conversation whose impact continues today.